Iveco has appointed Emmet Wrafter as light business line director, with responsibility for its Daily light commercial range in the UK and Ireland.

Wrafter entered the automotive industry with dealer sales roles at Citroën in 2003, and Audi in 2004.

A year later he set-up his own dealership, Wrafter Motors, which he ran for six years before joining the Ford Motor Company’s European commercial vehicle product marketing team in 2011.

During his five years at Ford, Wrafter took on roles including direct fleet sales manager, national account manager and dealership zone manager.

He left Ford in February 2016 to become director of tactical sales and stock at LeasePlan, before accepting the position with Iveco.

Wrafter said: “After roles in retail, fleet and leasing, it’s the perfect chance to bring all of my skills and experience together with a brand and a model range which offers significant growth potential.

"The UK is moving more freight on small to medium sized vans than ever before; the dynamic of the market is changing, and I don’t believe there’s another manufacturer as best placed to respond.”

Wrafter will be based at Iveco’s UK headquarters in Basildon and will report to Stuart Webster, Iveco UK & Ireland business director.