Maserati targets 50% fleet sales with new national corporate sales manager

Maserati has promoted Howard Dalziel as national corporate sales manager with an ambition to achieve a 50% corporate sales split.

The Italian marque has enjoyed a 23% increase in registrations year-to-date with growth in both retail and corporate sales, despite challenging market conditions.

Following Dalziel’s appointment, Laura Heathcote-Smith joins the Maserati team as corporate sales manager (South), bringing a wealth of automotive expertise to the role including corporate, fleet management, sales and vehicle finance as well as a background in aeronautical engineering.

Supported by Louise Kelly, corporate sales manager (North) and customer contact executive, Alexandra Cooper, the team is now at full complement

Dalziel, said: “With such a strong corporate offering it’s a great time to be in this role at Maserati. We will continue to focus our attention on the contract hire and leasing industry, the broker channels, corporate entities, data providers and of course our dealer network, with a view to securing a wider audience for Maserati’s affordably exclusive cars.”