Daimler Fleet Management (DFM) has strengthened its offering to UK customers by recruiting four new sales specialists.

The new arrivals come as DFM continues to expand its multi-brand contract hire and leasing service to fleets large and small, across both private and public sectors.

The position of fleet sales manager, with responsibility for supporting Specialist Channel customers such as bodyshops, and rental and chauffeur operators, has been filled by Matthew Pretorius. He worked previously for a leading vehicle solutions provider where he was responsible for large corporate and public-sector customers.

Most senior of the new appointments is Simon Barr, who joins as new business sales manager. Simon’s track record includes nearly 20 years in the fleet industry, during which time he has developed a detailed knowledge of the public sector and extensive experience of helping operators integrate electric vehicles into their fleets.

Oliver Offredy, meanwhile, spent the last six years in the fleet sales team of Mercedes-Benz Retail Group, in London, before moving to DFM to take up the role of internal account manager.

DFM’s new business sales manager for the Midlands and North is Ashley Boaden, whose 14 years of automotive experience have taken him through retail and fleet roles, most recently as new business fleet sales manager for a large car manufacturer. He brings extensive industry knowledge and an understanding of sales processes from franchise level to supporting major, ‘blue-chip’ customers. 

Daimler Fleet Management general manager Patricia Wolfe said: “We’re delighted to have four such experienced, customer-focused professionals on board. Our continuous investment in people underlines our aspiration to offer our customers a truly bespoke and specialist fleet consultation service.”

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