Peugeot appoints Robins & Day’s Steven Wass as UK marketing director

Peugeot UK has appointed former Robins & Day commercial director Steven Wass as UK marketing director following the departure of Martin Moll.

Wass (pictured) brings 20 years of motor industry experience, with many of those  spent at Groupe PSA. His experience includes a variety of head office, field based and dealership roles, the latest of which was commercial director of the Peugeot-owned Robins & Day and Go Vauxhall retail groups.

Peugeot UK managing director David Peel said: “His experience within Groupe PSA includes key roles in vehicle sales, marketing and aftersales. Steven has also worked for a number of years in dealerships with experience in varied departments, delivering record-breaking results in one of the UK’s largest dealers.

“He knows our cars, our dealers and most importantly our customers. Steven brings a broad commercial understanding of how our business operates and we look forward to seeing his drive and vision continue to move Peugeot forwards.”

Wass said: “I am delighted to be taking on this role within the Peugeot marketing team and look forward to the excellent opportunities ahead. I cannot wait to get involved and to help ensure the brand’s continued success.”