Providing a breadth of solutions designed to complement traditional company cars will be key for future employee mobility, says Alphabet.

In the past 12 to 18 months, the company has extended its AlphaCity sharing platform to non-BMW Group vehicles and LCVs, as well as integrating AlphaCity bookings into its AlphaGuide app.

It has also appointed Craig Grant as its head of mobility services. He originally joined Alphabet, which was last year named leasing company of the year (more than 20,000 vehicles) by Fleet News, in 2016 as head of account management.

Grant said: “Over the past three years I’ve worked closely with Alphabet’s diverse customer base, which has given me a unique and invaluable insight into their mobility requirements right now and the challenges anticipated over the next five or 10 years.

“For me, the key is being able to provide a breadth of mobility solutions – designed to complement more traditional employee vehicle programmes – which customers can take off the shelf to achieve the right mobility blend for their business.

“It’s only by having a more complete picture of organisational mobility and travel that business leaders can optimise their blend to ensure cost efficiencies and emissions reductions.

“Of course, we’re not there yet, but we’re making significant progress towards this over the past 12-18 months and you can see the journey that Alphabet and our customers are on.”

He added: “We’re keen that AlphaGuide becomes a ‘mobility hub’ for our customers – whether that’s to book a service for their car, schedule a tyre appointment or book an hour of an AlphaCity vehicle.”

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