Keith Allen has joined Burton-upon-Trent corporate and personal leasing broker, CBVC Vehicle Management, as a consultant to help further develop the business.

Allen will be helping CBVC grow both its established corporate leasing brokerage operation, which provides a suite of fleet services to mid-size corporate and SME clients around the UK, and its growing personal contract hire and leasing brand, Leasing Gorilla.

Allen has had a long and successful career in the fleet industry, most recently as managing director of fleet management provider,  ARI Fleet UK, from 2013-2019.

He was also managing director of ALD Automotive from 1999-2012, having been finance director at the same company from 1996-1999. He also served as chairman of the BVRLA’s leasing and fleet management committee from 2013-2015.

 “I am very excited to be able to support a growing fleet brokerage business that is well placed to take advantage of the rapid increase in consumer leasing and its highly personalised SME corporate leasing offering,” said Allen.

“I look forward to helping Mike Manners and his team grow the business and realise their undoubted potential.”  

Manners, managing director of CBVC, said: “Whilst the majority of the market was flat in 2019, CBVC saw a 64% growth in business, with both our corporate fleet and our personal leasing arms performing well.

“Now, we wish to build on this success, and see Keith’s appointment and his vast industry experience as a fundamental building block in strengthening the executive team and helping build upon the expansion we have seen in the last 12 months.”

Allen will work with the senior team at CBVC for 4-5 days a month in both a consultative capacity as well as undertaking specific project roles.

Manners concluded: “Naturally, we are delighted that someone with Keith’s outstanding experience and knowledge of the industry will be helping us in our continued search for further business expansion.”

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