ADLV appoints Colin Paterson as secretary and head of marketing

Colin Paterson has been appointed as the new association secretary and head of marketing at the Association for Driving Licence Verification (ADLV).

Paterson is also head of marketing at DriveTech and has held senior marketing and communication roles in the automotive industry including at Tracker, Vodafone Automotive and the Institute of Advanced Motorists.

Malcolm Maycock, chairman of the ADLV, said: “In addition to considerable sector experience, Colin brings with him impressive levels of enthusiasm and vision; especially in areas such as driver risk management and training.

“This makes him the ideal person to serve with the ADLV and I look forward to working closely with him across a wide range of ADLV programmes and campaigns.”

Paterson said: “It’s a great time to join the board of the ADLV in addition to my role at DriveTech. Over the coming months my role will be to help the ADLV publicise the great services its members offer to fleet motorists and the wider community for the good of road casualty reduction and safety compliance.

“This core compliance will then often encourage an even greater commitment to ensuring people driving for or on business do more to improve their driving skills. This too will help to reduce road deaths and serious collisions and save significant costs for businesses into the bargain.”

Paterson believes that the addition of tacho and Certificate of Professional Competence (CPC) data 'drives greater fleet compliance and more efficient driver management and it has made a major contribution to road safety’.