Michelin has appointed Andrew Evans as the new national sales manager B2C – key accounts.

In his new role, Evans will be responsible for a team focused on car tyre sales to fleets and national wholesalers across the UK and Ireland.

Evans has worked at Michelin for 12 years and was promoted to his new position after three years as regional sales manager B2B. In his previous position, he led a team looking after Michelin’s commercial vehicle tyre dealers and fleet customers across the North East of England, Ireland and Scotland.

Andrew Evans, national sales manager B2C – key accounts at Michelin, said: “It’s been a challenging time to take on a new position; normally I’d be out on the road meeting customers and spending time with my team. Instead, there’s been a lot of conference calls; but also, quality time working on strategy.”

Michelin says, with Evans in a role which includes being head of fleet, is looking for every opportunity to extend this further.

Evans said: “Many leasing companies recognise our tyres for their long-lasting performance and ability to make a significant contribution to their bottom line. Now we want to ensure small and medium-size fleets understand they too can take advantage of the same benefits by specifying Michelin.

“As a proudly customer-centric business, every innovation we bring to market is designed to fulfil our customers’ needs and add value to their operation. Take the significant investment in our Michelin CrossClimate ranges for cars, SUVs and LCVs as an example. These products put us in the best possible position to help customers unlock savings when they switch to Michelin. In the current economic climate, we know that’s going to be central to any new policy decision.”

Evans previous roles include a year as internal sales manager B2B and two years as emergency roadside services manager. He also spent three years as a customer training manager in Michelin Training and information centre in Stoke-on-Trent, after completing the first four years of his career as a truck sales account manager in the North East.

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