Government commits further £300k to logistics recuitment campaign

The Government has announced funding worth £300,000 in an effort to encourage retention and recruitment of younger people into the logistics sector.  

The Department for Transport (DfT) says it will continue to invest in the industry-led Generation Logistics campaign to improve recruitment and retention of a skilled and diverse workforce in the logistic sector, following a successful first year.  

The campaign’s second year will now primarily focus on raising the profile of logistics in schools and colleges, by supporting educators with resources and materials. 

The first year of the campaign contributed towards a more diverse and stable workforce across the logistics sector through raising awareness and improving perceptions, says the DfT.

To date, the campaign has seen just under 2.9 million engagements with social media posts and 521,000 visits to their innovative online hub.

An Ambassadors Network has been established, with now more than 280 logistics professionals working to inform and inspire new talent through events and engagements.  

Transport secretary Mark Harper said: “The first year of Government funding has had a positive impact, showcasing the diversity of career opportunities in this vital sector.

“That is why we are pleased to announce additional year two funding to further build resilience into the sector.

“We continue to work closely with industry leaders, like CILT (UK) and Logistics UK, to fully understand the needs of the industry and this is yet another step we are taking to grow the economy and support industry across the UK.”

The campaign is one aspect of the Government’s Future of Freight plan, setting a strategy for the Government and industry to work more closely together to deliver a world-class, seamless flow of freight across the UK’s roads, railways, seas, skies and canals.  

Phil Roe, executive sponsor of Generation Logistics, said: “At what is a critical time for the sector, the DfT’s investment lays the foundations for the campaign to push Generation Logistics into its second year. 

“This Government support, alongside industry backing, will provide the platform for the industry to raise awareness of the diverse and fulfilling roles within the sector and identify the next generation of logistics professionals.”

In total, the DfT has invested £645,000 (£345,000 in year one, £300,000 in year two). As in year one, the Department’s year two investment will be supplemented by industry sponsorship from leading companies and trade associations.