Prohire makes £5m investment in rental fleet

Prohire is investing £5 million in 70 new vehicles to refresh its 400-strong Proflex national rental fleet. 

The investment in the latest specification equipment from DAF, Iveco and Mercedes Benz comprises all key asset classes from 3.5 tonne integral vans to 7.5 and 18 tonne dry freight. Alongside 18 tonne and 26 tonne single and multi-temperature refrigerated vehicles.

The new additions, which represent a 17.5 per cent replenishment of Prohire’s rental fleet, will join the full range of light and heavy commercial vehicles available, including commercial vans, rigids, tractors units, trailers, alternative fuel vehicles and double deck trailers.

John Robinson, chief commercial officer at Prohire said: “We’re dedicated to operating a modern, highly specified, diverse rental fleet to support the flexible fleet requirements of our customers. 

“This investment shows our commitment to supporting customers and fleet operators throughout the UK and is a precursor for future rental fleet procurement. 

“In line with our ESG commitments, these latest specification vehicles are more fuel efficient, and we have also added more electric vehicles into our rental fleet in line with our commitment to lead the charge as the UK’s most trusted provider of sustainable vehicle hire. 

“This allows customers to try EVs in the short term to ensure they meet their needs before making a longer-term commitment.”

The new vehicles have been fitted with Geotab telematics which provide remote fault diagnosis, tracking, accident detention and driver behaviour analysis. 

The telematics also allow Prohire, and its alternative fuels division Progreen, to monitor the vehicles, deliver optimum performance, prevent critical failure, and report on CO2 savings.

The rental fleet is available to customers nationwide via its depots in Stoke-on-Trent and Tunbridge Wells. 

Each vehicle comes with 24/7 support 365 days a year and can be provided on a daily, weekly or monthly basis.

Ashley Bourne, Prohire’s depot operations manager in Tunbridge Wells, said: “Flexibility is at the heart of our rental offering, allowing our customers to vary fleet mix to meet peak demand. 

“It’s essential in supporting the needs of our lease customers in the short, medium and long term through the provision of a wide range of vehicle specifications.”

Prohire’s depot operations manager in Stoke-on-Trent, Jonathon Cook, added: “Rental is crucial to our service offering. As the fleet partner of choice for our customers, our rental fleet underpins the high level of service that our customers expect from us.”