Renault announces new UK MD

Renault has appointed Adam Wood as its new managing director in the UK, replacing Guillaume Sicard, who has been named as vice president for Renault in France.

The appointment of Wood marks a homecoming, as he returns to Renault UK having started on the company’s graduate programme after achieving a French degree from University of Bristol, before going on to achieve a Master of Science (MSc) qualification in International Business from the University of Nottingham.

During his previous 14 years at Renault UK, Wood worked in roles covering marketing communications, product marketing and brand management, including senior positions as Dacia brand director, marketing director, head of marketing communications and corporate planning manager.

He was marketing director at Vauxhall prior to his most recent role as managing director for Peugeot UK.

Wood is joining Renault UK at a pivotal time. Renault is one of the fastest-growing brands in the UK over the past two years by registration volumes, and is seeking to drive home the early successes of the ‘Renaulution’ with further growth as it renews and expands its model line up across passenger cars and LCVs.

Sicard (pictured below), meanwhile, replaces Ivan Segal from October 1. In his new role, he will report to Segal who was recently appointed vice president sales and operations for Renault.

As MD in the UK, Renault says that Sicard has delivered a significant business expansion and steered Renault's re-emergence as a leading player in the UK market.

Sicard has extensive automotive experience in France, in development of international markets and will continue to implement the Renaulution strategic plan in France and reinforce the Renault brand's leadership in its home market.

He joined the Renault Group's marketing department in Spain in 1999, then Le Mans Renault Retail Group as director.

He was then appointed vice president marketing for Renault South Africa, before becoming Renault's south-east regional director in France.

After serving as chief operating officer for Renault Turkey, he joined Nissan as president of the India regio.

He then became vice president sales and marketing for the Asia-Pacific region and managing director of South Asia for the Renault Group, before becoming managing director of Renault China.