CitySprint has launched ‘on the dot’, a new consumer-focused delivery offering that allows customers to specify a one-hour delivery window.

On the dot is designed to give consumers the control, convenience and simplicity they expect in today’s on-demand culture by providing delivery on their terms, rather than the carrier’s, says CitySprint.

The new service is being launched in London ahead of a wider roll-out across the country.

CitySprint says it will allow small and independent retailers to benefit from delivery service normally reserved for bigger players, while giving Londoners convenient access to their favourite boutique stores at a time that suits them.

Shoppers can shop locally over the phone or in-store, or they can arrange for collection of their click and collect orders directly from store collection points and specify a one-hour delivery slot online and an upcoming app.

Retailers will soon be able to use an open API to integrate the service directly into their website or EPOS system for online and in-store purchases, allowing customers to use the service without leaving the retailer’s homepage.

On the dot aims to offer customers complete peace of mind, providing SMS and email updates, in addition to live GPS tracking of their parcel.

The service also guarantees that if a delivery misses the chosen one-hour window, the customer’s next delivery is free.

Patrick Gallagher, CEO of CitySprint, said: “Anyone in the industry will tell you that consumer convenience is the most important consideration in online retail. In fact, it is an increasing point of difference.

“On the dot helps consumers build a unique retail experience around their own needs and gives retailers an opportunity to offer the ultimate convenience to their customers.”