Absolutely Chilled, a new sub-brand of Absolutely, will be using new Ford Transit 350 high top long wheelbase vans to deliver frozen or chilled food on a same day service.
The temperature-controlled vehicles can store goods to -31˚C and Absolutely Chilled will be using the vehicles to service the drinks and perishable food market from its Minerva branch, Park Royal in NW10.
Jeremy Thompson, managing director of Absolutely, said: “We are delighted to launch Absolutely Chilled to service our customers in the drinks and perishable food market. We believe using the brand Absolutely Chilled,’ along with suitable livery on our vehicles, will capture customers’ imagination and will be an excellent platform to launch the service into a significant local market.”
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