National Grid is offering GreenRoad's in-vehicle technology as a trial to some of its UK drivers on a voluntary, incentivised basis to boost company safety initiatives and reduce work-related injuries.

The group behind the initiative is the Capital Delivery division, responsible for the construction of major gas and electricity projects within the UK. Offering employees the opportunity to use GreenRoad is part of the division's larger risk reduction program to improve safety among its employees.

GreenRoad's in-vehicle, mobile based application, GreenRoad Mobile, aims to give employees objective, real-time feedback as they drive by monitoring a wide range of driving manoeuvers to determine risky driving behaviour.

"By implementing GreenRoad's innovative solutions, National Grid is demonstrating their commitment to making safe driving an integral part of their company culture, and we are thrilled to be a part of this initiative," GreenRoad Regional Sales Leader John Gorbutt said.

"GreenRoad is committed to providing the technology, communication tools and support to drive adoption within the company, and ensure this program is a resounding success, in terms of both efficiency and risk reduction."

National Grid's Capital Delivery team is incentivising employees to use GreenRoad's platform on a voluntary basis.

In addition, the initiative's administration team can access GreenRoad Central, an online reporting and analytics platform allowing them to reward drivers demonstrating consistently good driving behaviours, or significant improvements over time.

The piloting of GreenRoad's solution within Capital Delivery is part of National Grid UK's efforts to promote a culture of safety and address one of the biggest risks of their employees' workday: driving while on the job.

According to the Department for Transport, nearly a quarter of the miles driven on Britain's roads are for work purposes, and roughly one-third of those drivers will be involved in a crash each year.

"We reviewed a number of different methods for improving our approach to safe driving, and the key to the success of our GreenRoad initiative has been the positive rewards based culture that it facilitates," National Grid project manager for the GreenRoad initiative Paul Kiddle said. "Many meetings now start or end with people comparing their GreenRoad scores, as our volunteers for the app have really embraced it."