Adverttu’s AdFleet offers new revenue stream for fleets

Adverttu has partnered with Shift to provide Shift’s drivers with a way to earn more money through on-vehicle advertising.

Shift’s drivers (Shifters) can boost their bank balances by up to £1,000 per year with Adverttu’s AdFleet solution.

It selects optimal journey profiles, measures impressions generated and processes consumer job enquiries stimulated by each Shift driver’s on-van promotional livery wrap.

Artjom Jekimtsev, CEO and founder of Adverttu, said: “This partnership grows our fleet to 15,000-plus vehicles – a massive, always-moving blank canvas for advertisers to creatively get their message ‘on the road’.

“Shift is leveraging our commercial Fleet D2C AdFleet solution which optimises the promotional impact of a company’s vehicle fleet in terms of accurate impressions measurement, precise audience and location targeting, and cost-efficient vehicle wrapping.

“Getting this right for a fast-growing fleet such as Shift, has a direct bottom line impact by increasing sales and reducing costs.”

Adverttu has worked closely with Shift to establish the most suitable promotional locations using advanced journey profiling of driver activity, customer demand, location and time data.

Andrew Maddox, UK general manager at Shift, said: “With Adverttu, we can now guarantee additional passive income for anyone matching a specific driving profile.

“Shifters are our lifeblood and rewarding them with more income, cool perks and ways to lower vehicle running costs, all with minimal fuss, helps attract new drivers, motivates existing Shifters and strengthens our market position.”