Maxus honours price pledges to fleets despite cost increase

Maxus has stressed it is honouring any prices agreed with customers at the time of order after reports that fleets have faced price hikes from some manufacturers.

The Association of Fleet Professionals (AFP) has accused some vehicle makers of “ignoring” agreed vehicle discounts and “refusing” to honour price protection pledges made to fleets.

However, Maxus says it has held and honoured all prices agreed with fleet buyers and other customers, at the time of order.

Mark Barrett, general manager Harris Maxus UK and Ireland, said: “While inflation, supply issues and other factors have meant marginal price increases across some models in our range during Q4 2021/Q1 2022, these increases have not been passed on to customers with whom agreements were made prior to this time.

“Maxus has been able to hold firm and for all our current customers, we would like to offer our reassurance that the price at which you ordered is the price you will pay for your vehicles.” 

Notwithstanding its own pricing strategy, Barrett says he fully understands why other manufacturers and dealerships have had to realign their prices. 

“The cost of doing business has risen considerably and it is a challenge to absorb all price rises on behalf of a customer,” he added.

“We are seeing this in every sector of the economy but Maxus is working hard, in partnership with our dealers, to keep any price increases for new customers to a minimum, particularly at a time when businesses need as much support as possible to make the switch to electric, which is fast becoming our core business.”

In fact, Barrett says that such is its commitment on pricing, earlier this year it launched a £30 million conquest programme to help make the switch to electric vehicles (EVs) as affordable as possible for any business in the UK. 

For a limited period, every customer can avail of £15,000 conquest support for each Maxus e Deliver 9.