Livery: How well does your graphics warranty measure up?

Pen Webley, 3M commercial graphics division, looks at the dangers of tired branded vehicles.

When you see a branded vehicle on the road whose graphics have fallen victim to cracks, tears, bubbles or shrinkage, generally it automatically triggers a negative association with the business being advertised. There really is no excuse for underperforming graphics and the implications on a business’s reputation can be costly, not to mention the repair downtime, inconvenience and expense incurred.

The fundamental step to ensuring long-lasting, high performing ‘stop and stare’ graphics is choosing a reputable partner capable of offering quality tested graphic products and the highest levels of warranted performance, service and support. This may seem obvious but, in today’s world, businesses can find themselves faced with uncertainties and promises can often be unfulfilled.

As vehicle wrapping popularity and demand increases, this is especially the case. Specialist wrappers are emerging all across the country, and automotive aftermarket and sign shops are adding graphics application services to their current offerings. How can brand owners be sure they are getting what they are sold?

3M, has a partner network of Scotchprint Graphics Authorised Manufacturers (SPGAMs) from 3M who offer unrivalled technical capability and expertise.

Only finished graphics that have passed through a stringent system of matched components (film, adhesive, protective layer, ink and tape), and are produced by the SPGAMs using 3M-approved printing technologies, are then backed by the  Scotchprint Graphics Authorised Warranty by 3M.

The SPGAM Warranty by 3M covers the product , and in the event of Scotchprint Graphics failure as a result of a material fault, the film will be quickly assessed, removed, re-printed and re-installed by the 3M partner.

Under the SPGAM Warranty by 3M, each partner offers full technical support and project management to help minimise costs and disruption to fleets across the UK with the backing of the 3M UK-based technical team. They have all completed extensive training to ensure they are the most technically advanced graphics specialists in the market. They have also all been involved in the development of 3M products and have invested in the best equipment so that businesses can rely on their product choices.