Genesis GV60 Premium joins our fleet | Long-term test

It’s possible that Genesis is a brand that you’ve never heard of or know little about. Certainly anyone I’ve shown our GV60 test model to outside of the motoring industry didn’t know what it was. 

The company has actually been selling cars in America and Korea since 2016 and in the UK since 2021. It’s part of Hyundai and sold as a premium brand. 

Genesis sell in relatively low numbers in the UK, 1,099 cars were sold in 2024 (YTD) 400 of them being the GV60. To put that in perspective, Ford sold 3,800 Mach E’s while BMW sold 12,000 of the i4 model over the same period. 

The GV60 is the brand’s first dedicated electric vehicle. Our premium spec model has a base price of £53,300 with a range of optional extras including: the innovation pack (£2,810), Bang & Olufsen stereo (£990), sunroof (£1,120), vehicle to load pack (£880), auto dimming door mirrors (£80), copper coloured brake callipers (£280) plus delivery and registration fee the grand total of this model comes to £61,005 which puts it on a par price wise with the BMW i4. 

All versions of GV60 feature a 77.4 kWh battery, which is mounted under the floor to maximise interior space and provide a low centre of gravity. The battery is capable of being charged at up to 240kW allowing a 10-80% charge to be achieved in 18 minutes. The standard RWD Premium model (four wheel drive is available) is equipped with a rear-mounted motor that delivers 229 PS and a maximum torque of 350Nm with a WLTP range of 321 miles. 

“The GV60 represents the true essence of the brand, marking the point where art and technology converge into perfection to present global high-tech luxury for our customers.” - SangYup Lee, Senior Vice President, Head of Global Genesis Brand 

Comfort and technology certainly take centre stage here, with the standard ergomotion and relaxation front seats complete with heating and ventilation, massage function and 18 way power adjustment. Rear passengers also get heated seats with adjustable back rests and window blinds. The technology available in the GV60 is vast and includes ‘world-first’ biometric features including keyless face recognition and Digital Key 2.0 which allows owners to share access to their GV60 with up to three different smartphone users which I will cover in the next installment.