Hitachi Capital moves towards MaaS with MobilityMixx investment

The parent company of Hitachi Capital Vehicle Solutions as acquired a 49% stake in Mobility as a Service provider MobilityMixx.

Hitachi Capital Corporation said the acquisition is a key element of its long term strategy to evolve from predominantly full service leasing to become one of Europes leading Mobility operators.

MobilityMixx, a subsidiary of ARS Traffic & Transport Technology (ARS), is an established provider of Mobility as a Service (MaaS) and “Smart Mobility” services in the Netherlands.

The Netherlands is one of the most developed markets for MaaS and is seen by Hitachi Capital and ARS as an "excellent environment" to combine traditional products with MaaS, supported by MobilityMixx’s technology.

Hitachi Capital said it sees this investment as “an ideal opportunity to develop synergies between MobilityMixx and its FSL subsidiary Hitachi Capital Mobility Netherlands”. This as seen as a template where MobilityMixx can expand beyond the Netherlands and support Hitachi Capital in its other regions of operation.

Mobility Mixx was founded in 2001 and acquired by ARS in 2018. It seamlessly integrates and aggregates mobility services via Smartphone or SmartCard and a modern API enabled supply chain.

Users can access Multimodal travel services including trains and trams, car rental, car sharing, taxi’s, parking, electric bikes and scooters and EV Chargers and fuel stations.

MobilityMixx can further support Corporate and Government clients with cost reduction by providing mobility budgets, reporting modules and utilising reward programmes that influence travel behavior.

Earlier this year ARS merged it’s Smart Mobility division with MobilityMixx. Smart Mobility contracts with regional authorities and highways departments to provide congestion easing strategies.

By combining MaaS and Smart Mobility, MobilityMixx says its customers can benefit from cheaper, faster and more connected personal transportation solutions and reduce their carbon footprint.

It also claims they can improve their productivity by avoiding congestion “hotspots” through “real time” information, re-routing options and travel alternatives.