Alphabet expands into Brazilian market

Alphabet is entering the South American market via a new partnership with Brazilian fleet management firm Unidas.

The new deal expands Alphabet’s international operations beyond its existing European, Australian and Chinese footholds.

"The partnership with Unidas marks an important milestone for Alphabet. By entering the Brazilian market, we are further expanding our global presence and can extend our full service offering in this growing economy.

“We are looking forward to a successful partnership with Unidas, who have a reputation for excellent customer service and are a leader for business fleet leasing in Brazil," said Richard Schooling, chief commercial officer at Alphabet International.

Companies that utilise Alphabet's mobility services and solutions across Europe, and beyond, can now take advantage of its offer in the Brazilian market.

Alphabet clients have access to the portfolio of Alphabet products and services available in Brazil. Depending on a company's specific needs, it can also opt for a range of additional on-top services, such as fuel cards, replacement vehicles, roadside assistance and legal insurance.

José Antônio de Sousa Azevedo, vice president fleet management and investment relations officer, at Unidas, added: "By collaborating, we are able to provide tailor-made Business Mobility solutions that fulfil global enterprises' mobility demands in Brazil."

Unidas was founded in 1985, when five car rental companies and two investors came together in the city of São Paulo, creating a leasing company with seven branches and approximately 500 vehicles. Since then, Unidas has expanded significantly and, at the end of 2017, merged with Locamerica under the Unidas brand, combining their products and services in a complete range of mobility solutions for individuals and companies. The company is now the second largest car rental company in Brazil and leader in fleet rental for companies.

By entering the Brazilian market, Alphabet says it has reinforced its standing as a “strong Business Mobility provider for global enterprises”.