Sleeping giant AssetWorks gets ready to shake off low-key approach

Despite looking after four million vehicles and 10 million other equipment assets globally, AssetWorks is barely known outside of its home market in North America.

This sleeping giant of the fleet industry is about to awaken, though; those running the business believe now is the right time to shout about its success.

As UK managing director Mike Gadd (left) explains, previous company bosses have been content to quietly grow the business over the past 40 years.

“Very little is known about our brand in the UK, our presence has always been low-key," says Gadd, who joined the company two years ago.

He and new recruit sales and development director Simon West-Oliver (right) are keen to raise  the profile of the AssetWorks name.

Headquartered in Pennsylvania, USA, with global regional offices including Manchester, UK, the company provides fleet management, enterprise asset management (EAM) and fuel management systems across the UK and North America.

Its FleetFocus fully-integrated fleet management system delivers software and services to improve fleet management and operational efficiency. The ‘cradle-to-grave’ vehicle and equipment management system is delivered with modules managing preventive maintenance schedules, work orders, inventory and much more.