GODFREY Davis has launched a corporate version of its personal motoring scheme, Freeway, in anticipation of more company car drivers revisiting the cash-for-car conundrum. Nigel Underdown, Godfrey Davis' director of marketing, said one of the hesitations many employers had in introducing a cash allowance was the fear that staff would select 'inappropriate' cars, and consequently fail to reflect the image which the company wished to portray.

GD Freeway allows employers to establish guidelines on how the cash alternative can be used, laying down criteria such as type of vehicle, its age, and the length of the contract, which can be designed to mirror the existing fleet policy. As a multi-marque offering, financed though Godfrey Davis's parent the Bank of Scotland, GD Freeway offers more choice and is up to 10% cheaper than manufacturer schemes, according to Underdown.