Through its French subsidiary, MMC France, it will take over its current distributor for the northern half of the country, currently co-owned by MME and the Belgian group ALCOPA.
The deal is subject to French regulatory authorities' approval, and the company says it is aimed at creating more efficiency and further development for Mitsubishi Motors in France under the new car distribution Block Exemption rules.
The new French organisation, headed by Dr Ferdinand Fellner, will focus on revitalising Mitsubishi Motors' presence in France with the aim of achieving sales of 30,000 units in 2007. Last year, the manufacturer achieved sales of 10,000 units.
Stefan Jacoby, president and chief executive officer of Mitsubishi Motors Europe, said: 'With our 2004 Colt fit for the French market, this organisation will be in a better position to tackle the B-segment and impose a new vision of the Mitsubishi brand, in order to aim at 30,000 units by 2007.'
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