SIXT rent a car has launched a new company that promises daily rental from £5 a day.

Called Sixti, it will initially operate from two London sites, Heathrow airport and London Vauxhall. Its fleet will include smart cars and Ford Fiestas. Financial director Paul Wildes said: 'Sixti offers a young, fresh, funky and great value approach to car rental. The launch is the perfect addition to our portfolio, ensuring we have a rental product for every budget.'