Drivers who repeatedly break the law by speeding should have their vehicles tagged to constantly monitor their behaviour behind the wheel, say Trimble.

It is calling on the government to launch an Anti Speed Driving Order, or ASDO, which could help save hundreds of lives every year.

“With 1,200 road deaths every year relating to speeding, it’s time to take action,” said Andrew Yeoman, managing director of Trimble.

Currently, first time offenders are given the option of a fine and taking an educational course, instead of gaining three points on their driving licence.

But Trimble says a more effective way to tackle bad behaviour would be to install its GPS tracking device - the ‘Driver DNA’ - in vehicles. The box could then automatically record speeders' behaviour to ensure they don’t reoffend.

“While educating people is an important initiative, safety on our roads needs to be improved and enforcement is crucial,” said Yeoman.

“Having the box fitted to cars following a speeding conviction will ensure people stay below the limit and help them get into a routine of driving more responsibly.”

Trimble already provides the ‘Driver DNA’ box to more than 30,000 commercial vehicles.