Founder and major share-holder James Sutherland has relinquished the managing director’s role and has passed the baton to former sales director Richard Hill. James now assumes the mantle of CEO. Suzanne Linturn re-joins Peak Performance after a spell away and takes on responsibility for major client account management.

“We have real strength in depth” says Richard Hill. “The combined experience and expertise that we can bring to bear on clients’ behalf makes me really proud and is a key reason that we’re able to be so innovative. Coming up with new ways of meeting clients’ needs has always been our strong suit and I’m sure that’s why people are beating a path to our door.”

Although clever and effective ways to reduce driver-related costs are important, the company never loses sight of the fact that the customer is king. Richard Hill again: “We’re aiming to provide the very best customer service in our sector. We’ve invested heavily in systems and infrastructure in the past few months and customers will have all the information they need about the training programmes they are running through us within a couple of simple mouse clicks.

“This straightforward online interaction with our clients, allied to our ISO 9001-compliant systems and procedures, ensures that implementing a driver training programme has never been simpler or less time consuming,” he concludes.

Peak Performance comprises some 39 members of staff spread over three principal departments – Sales, Training and Client Services. In the past year the company has risk assessed some 13,000 business drivers and provided various driver risk management interventions for in excess of 15,000.

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