Masternaut’s managing director, Martin Port, recruited Epstein as a marketing consultant as soon as he left the reality TV show.

"Alex is a great thinker and marketeer. He has a unique approach to marketing and brand building; his ideas are original and exciting, which is exactly what innovative companies need in today's competitive markets. Masternaut will benefit greatly from his ideas that will enable us to further develop our marketing strategy," says Port.

Epstein shot to fame in the BBC show with his invention of the Boozy Banger and the combination beach towel task.

"Lord Sugar was completely wrong in his evaluation of Alex and he has missed out on the opportunity of hiring a highly talented, skilled marketeer," adds Port.

Prior to being selected for The Apprentice; Epstein worked within Masternaut marketing team for three years. He now rejoins his colleagues after his sabbatical as a TV star.

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