The Royal Society for the Prevention of Accidents and Journey Dynamics are working together to promote eco and safer driving.

The collaboration is bringing together Journey Dynamics' MyDrive software with RoSPA's road safety expertise on the development of a simple joined-up driver analysis solution that will include in-vehicle technology plus the MyDrive analysis and reporting software.

The aim is to provide drivers and employers with a sophisticated yet simple-to-use tool to analyse driving style and promote the links between safer and eco driving.

Eco driving focuses on how improving a motorist's technique behind the wheel can improve fuel economy, meaning that a vehicle travels further per tank of fuel. Ultimately, this means fewer trips to the fuel pump, bringing financial savings and cutting the amount of carbon dioxide emitted by the vehicle.

Requiring no access to the vehicle's CAN bus (internal communication technology), MyDrive uses only GPS data to provide a highly-detailed profile of a driver's driving style. Drawing on RoSPA's understanding of safe driving characteristics, Journey Dynamics is able to deliver a set of both safety- and eco-related driver scores within MyDrive, benefiting companies, fleet managers and individual drivers..

Errol Taylor, deputy chief executive of RoSPA, said: "The Journey Dynamics technology is a cost-effective solution that gives rapid feedback to both drivers and fleet managers on driving style, helping them recognise areas where they can improve. It also helps fleet managers and employers establish the payback from investing in their occupational road risk programme. The technology is being rigorously tested - a process that is now reaching completion - and it will soon be available for UK vehicle fleets."

John Holland, CEO of Journey Dynamics, said: "Journey Dynamics is very excited to be working with RoSPA which provides an independent verification and endorsement of MyDrive, our driver analysis solution."

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