Gio Benedetti, chairman of Wishaw-based manufacturer Wallace Cameron, has developed a safety product designed to remind drivers which side of the road to drive on when abroad.

Lanesafe is a compact battery-powered device which attaches to the inside lower part of a vehicle’s windscreen and projects a green and red ‘head up display’, constantly reminding the driver whether he is in a left-hand-side or right-hand-side country.

The device is designed for use both in the UK and internationally and features a reversible directional panel which can simply be rotated and refitted to the correct lane direction.

Benedetti said: “I believe Lanesafe has the potential to save many lives and prevent thousands of accidents and injuries by giving drivers an instant reminder of which side of the road they should be in at all times.”

In daylight Lanesafe will work without being switched on, as normal daylight is sufficient to project the image clearly. At night the device is programmed to switch on automatically, illuminating it sufficiently to give clear projected images. It also features a solar panel which can charge the battery during daylight hours, covering night time needs. Lanesafe can also be re-charged through an optional 12v in-car charger providing an instant reminder 24/7.