A survey conducted by Young Marmalade has revealed that more than 50% of new drivers feel that they are less safe drivers because there is a gap between passing their test and buying a car.
“Many young people learn to drive in a family or driving school car but find it difficult to raise the funds necessary to purchase their first car,” explained Young Marmalade co-founder Nigel Lacy.
The company’s scheme aims to make new, safe cars available to new drivers by selling the insurance and the car as one deal and rewarding safe driving through in-car telematics.
The insurance part of the package is Intelligent Marmalade, which uses data from how the vehicle is driven using the ABCs - Acceleration, Braking, Cornering and speed to determine the insurance risk.
“Next week is Road Safety Week and we are encouraging all new drivers that purchase a car and insurance through Young Marmalade to take a course of five refresher lessons with a driving instructor if there has been a gap of more than six months in their driving,” said Mr Lacy.
“Road safety is all about experience and making safe driving decisions. Intelligent Marmalade effectively gives new drivers the opportunity to review their motoring skills,” he said.
The theme of this year’s Road Safety Week 21-27th November is ‘Too young to die’. The week is organised by motoring safety charity Brake and will raise awareness that a disproportionate number of young people are affected by road accidents – road crashes are the biggest killer of young people.
Young Marmalade are past winners of the International Road Safety Award from Prince Michael of Kent and were commended in Parliament in 2008 for its work for young-drivers’ safety. The company was also a headline sponsor of this year’s Road Safety Forum International Congress at the Royal College of Surgeons on Youth Gender and Road Risk and an advisor to the Parliamentary Advisory Council for Transport Safety.
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