Get involved in Road Safety Week, says IDS

Interactive Driving Systems is encouraging all organisations requiring staff to travel as part of their work to get involved in Road Safety Week, which this year runs from November 21-27.

Road Safety Week is an annual event to raise awareness and promote road safety, which is organised by Brake, the road safety charity.

The theme this year is 'Too Young to Die'. You can find more information about how to get involved at www.roadsafetyweek.org.uk or by contacting Richard Coteau at Brake on: 01484 55 00 61/ rcoteau@brake.org.uk.

Dr Will Murray, research director at Interactive Driving Systems, said: “Road Safety Week is all about encouraging international, national, regional and local awareness-raising, including business and community initiatives, communications and events to help improve road safety.

“In our experience over many years working with many organisations we believe that work-related road safety is an excellent conduit for community road safety and are encouraging as many organisations as possible to participate.”

You can support the week in a variety of simple ways:

• Promote corporate social responsibility and life-saving messages among employees and their families, customers, suppliers and your community.
• Run education/training to promote safe driving to employees/company drivers, such as Brake’s Pledge2DriveSafely workshops.
• Promote road safety to your partners, suppliers, customers and business contacts through e-bulletins/messages on documents/your email signature.
• Promote road safety to staff by including information/road safety advice in your staff newsletter/magazine/intranet.
• Put up a road safety display in your organisation's foyer.
• Promote road safety to the wider community by engaging local media.
• Work with local schools/colleges/youth clubs on a road safety initiative.
• Set up a road safety display/stand/roadshow in your community, for example in a shopping centre.
• Run a campaign about dangerous roads or dangerous road use in your community (which may involve local officials and politicians).
• Launch a new road safety initiative in your company/organisation.
• Fundraise for Brake.

You can find some great ideas for how to get on board with this high profile national campaign for road safety at www.roadsafetyweek.org.