SMA Vehicle Remarketing has announced the opening of a new Birmingham auction centre.

Service has been core to the philosophy that has guided the development of Birmingham. Modelling training around a service ethic from start to finish that has been designed to meet the customer needs.

“In a 5 star hotel, you expect to find attentive, knowledgeable and helpful staff; this is the type of experience we want our customers to have. From the moment they arrive to the time they leave, in person, on the phone or through the internet, we want customers to know that they are special and that their needs have been attended to. We think that this is a real differentiator. Training will feature strongly in the months ahead, with experienced SMA team members supporting the new team as the operation builds capacity”. said group managing director Bob Anderson.

SMA Vehicle Remarketing, Birmingham is easily accessible from both north and south of Birmingham, facilities on site include heated dual lane auction hall, a customer lounge area, meeting facilities, high quality cafeteria and WI-Fi throughout.

Reflecting the growing importance of vehicle preparation to ensure showroom ready cars are available fast, SMA has developed a Technical Services Centre at the site. This fully equipped operation is staffed with trained technicians ready to undertake body and mechanical work with a spray booth and all the technology required to ensure high quality refurbishment can be completed pre or post sale, for vendors or buyers. The centre can also accommodate vehicle de-fleet, PDI and in life repairs.

Anderson said; “ We have planned the launch of this new Auction Centre very carefully, combining our many years of experience in vehicle remarketing, with research across the local dealer and vendor communities, finally overlaying this with forward thinking to future proof the development as far as we can. I am confident a new audience of customers will soon find out that the SMA Remarking experience is a very positive and very different one that they value!”