Inside Track, part of DHL Supply Chain, has been awarded a new contract with Peugeot to manage its Fleet Demonstrator programme.

Peugeot decided to launch a new Fleet Demonstrator service to market following an extensive and successful pilot in 2010 with new models like the 3008, 5008 and RCZ. Having supported this initiative, the new contract will see Inside Track working with Peugeot’s corporate customers, managing all aspects of the test-drive programme including customer booking, delivery and collection, and vehicle conditioning.

Following a competitive tender process, Inside Track was selected as Peugeot’s preferred supplier due to its previous experience of running Peugeot’s VIP demonstration programme. Its PDA technology also proved a differentiator, providing real-time information on the vehicle’s delivery status to the customer. Inside Track has an established relationship with Peugeot after previously being awarded a three-year contract to manage corporate, dealer and fleet events.

Gareth Thomas, national sales manager at Peugeot said: “We selected Inside Track as a result of the successful programme in 2010, cutting-edge PDA technology and demonstrable cost effectiveness. This partnership with Inside Track has positively affected our business model and we look forward to increasing our product awareness with major fleet customers through an industry leading test drive programme, as it supplements our growth aspirations to demonstrate the growing appeal of our new products.”

Colin Stokes, managing director of Inside Track said: “We are proud of the service that we have delivered for Peugeot to date and look forward to fully utilising our industry expertise to further promote Peugeot’s brand appeal and services in the corporate fleet marketplace.”

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