Alfa Romeo will be visiting 16 of Britain’s business car parks to show off its star models to prospective small fleet and user chooser customers over the next two months.
They can expect to see the MiTo supermini, executive 159 saloon and the marque’s newest addition, the 5-door Giulietta hatchback.
Not only will the business communities visited be able to test drive each model, they will also earn the chance to win an Alfa Romeo road bike built exclusively for the brand by Italian bike manufacturer Compagnia Ducale.
Gerry Southerington, fleet operations manager at Alfa Romeo UK, said: “Some company cars get lost in the car park, but that’s not the case when you drive an Alfa Romeo. The road show is an excellent way for us to bring the latest models direct to businesses’ doorsteps and highlight the competitive benefits of ownership.”
Alfa Romeo began its tour in Langstone Technology Park, Portsmouth, last Wednesday and will visit a further 15 sites across the country ending in Stockley Park, London on July 19.
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Gareth has more than 20 years’ experience as a journalist having started his career in local newspapers in the 1990s. Prior to joining Fleet News in 2008, he worked in the public sector as a media advisor and is currently news editor at Fleet News.
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