Ford has announced a new accident management programme which will help customers organise repairs through the accident repair centres.

Launching this summer, Ford Accident Management will be provided free-of-charge for all new and used Ford vehicle owners in the UK, regardless of their insurance company. Ford owners contacting the accident management hotline will have repairs carried out at their nearest Ford accident repair centre using genuine Ford parts fitted by Ford-trained technicians using Ford repair methods. A customer will also have the use of a Ford courtesy car, if eligible.

The new programme will go live in July 2011 and will see Innovation Group handle calls to Ford's accident management helpline. Advisors will deliver an improved service for Ford’s customers as a result of swifter communications between insurers and the company’s repair network.

Paul McDermott, manager, collision repair, Ford of Britain, said: “We are pleased to be developing a fresh approach to accident management which will benefit our customers, our repair network and the insurance industry."

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