Ford Rental has launched a dealer recognition scheme called ‘The Circle of Excellence’ where they will be assessing their rental dealerships on the overall ‘customer experience’.

Each dealership will be scored by mystery shoppers on how they handle customer enquiries, the overall experience of hiring a car through Ford Rental, the presentation of rental vehicles and the knowledge of the staff.

Nathan Sanders, Ford Rental programme manager, said “Launching the Circle of Excellence scheme not only ensures the Ford Rental service levels our customers demand are excelled significantly, but also shows that we are committed to highlighting Dealer excellence.

“There are three awarding periods each year, so if a Dealer missed out on the top spot previously they can push themselves again the following period.”

Ford Rental, based in Wyboston and part of Ford Motor Company, is the UK’s largest dealer-based rental operator, offering short and long-term hire solutions to National Corporate Accounts, with a nationwide fleet of 14,000 cars and commercial vehicles available at over 150 dealer locations.
 

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