The Leasedrive Group has appointed Paul Fleming to its board and the newly created position of sales and marketing director.

Managing director David Bird said: “Attracting someone of Paul’s calibre to this important new position within the group is another real coup. We have been searching for the best possible candidate and in Paul have found someone of exceptional industry experience and talent.

“He is a true automotive industry heavyweight and strengthens still further our senior management team at this particularly exciting time in the group’s history following the successful integration of the Masterlease UK contract hire business.

“Paul will complement the strengths of our dynamic executive board comprising myself, commercial director Roddy Graham and financial director, Robert Whitrow and assist us in taking the group onto the next stage in its rewarding journey.

“He is an energetic senior executive who has successfully led recognised brands in the automotive, industrial, consumer goods and service sectors and will add considerable value to our ambitious group.”

Fleming has held senior board level positions for the past 15 years. In his last corporate position he was chief executive officer of Alternatech Fuel Systems and before that, between 2004 and 2007, was managing director Europe for Britax Childcare, based in the UK and Germany. For four years earlier, he was with the Volkswagen group, firstly as chief executive for Europcar UK and then president of Volkswagen Brazil.