Renault UK's fleet department is continuing to build on recent award and customer win successes with a reorganised team structure to enable it to meet the challenges as part of the brand's ‘Drive the Change 2016’ strategy.
Over the past 18 months, Renault Business has gone from strength to strength and scooped the Most Improved Fleet Manufacturer of the Year award from Fleet News. The department has also overseen a 28% increase in fleet orders via its dealer network (excluding motability and major rental sectors) during the first half of 2011, compared to the same period for the previous year.
The increase, particularly in corporate customer wins, has been attributed not just to arguably Renault's best and well-made car and van line-up to date, but largely the success of the Renault Business Promise, which was introduced just over a year ago. Based on extensive feedback sought from customers, the five pillar-strong commitment was drawn up to keep customers moving.
Looking to build on its recent success even further, Renault Business' structure has recently been improved to provide continued focus on key customer accounts (fleets over 200), whilst enabling the team to provide greater focus on local SME business through the UK dealer network. In addition, with Renault's Pro+ network continuing to gain momentum, a further three dealership focused Renault Pro+ sales managers are now supporting the growth of the one-stop outlets for business customers.
One team will now be led by Patrick Whyman, manager, national corporate sales, who looks after the key accounts, with Mark Hawkins, manager, national fleet sales, overseeing a team managing customers with fleets of less than 200 and the new Pro+ sales managers. Both report into Darren Payne, Renault UK's director of fleet and commercial vehicle operations.
Payne said: "The team and the Pro+ dealer network have done a great job in growing our fleet business consistently in recent months, so I'm sure this revised set-up with greater focus will allow us to get even closer to our customers, as well as delivering a more personal service.
"Much like with the creation of the Renault Business Promise a year ago, we've listened to the needs of our customers and developed our working practices to fit around them. These changes have been well received so far, so consistency of service will now be our number one aim."
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