Skoda will present a world-premiere design concept called MissionL at this year's Frankfurt International Motor Show. Close to the final production-ready design, this concept car reveals the look of Skoda's upcoming model line that is to become symbolic of the Czech carmaker's planned model offensive.
The new compact five-door vehicle will be launched in Europe, Russia and China. In line with the brand’s internationalisation principles, this compact ‘liftback’ will feature specific modifications in each of these regions. In addition, the Indian market will have its own version, a compact sedan.
These steps are in line with the goals of Skoda's 2018 growth strategy that was set last year in which the brand intends to increase its sales to 1.5 million vehicles by 2018.
“Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take,” says Skoda board chairman Prof. Dr. h.c. Winfried Vahland. “The world premiere in Frankfurt gives a clear signal that Skoda is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years.”
In line with its 2018 growth strategy, the brand is gearing up, investing heavily in new models, markets and production capacities. Starting in mid 2013, the Yeti will be launched in the Chinese market and will be produced locally. Furthermore, Skoda, in cooperation with Shanghai Volkswagen, will produce a new compact model for this market from 2013, increasing the number of models produced in China to five.
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