A landmark of £220 million worth of customer bids on vehicles has been reached through the vehicle negotiate feature on the Lexus approved pre-owned stock locator.
Powered by Manheim Retail Services, vehicle negotiate allows customers looking for their next Lexus to submit prices they are willing to pay for vehicles of interest, sending them straight to the owning Lexus Centre.
Following a fully supported email process, Lexus Centres then contact customers to advise if their bid has been successful on their chosen vehicle.
Since launching just over four years ago, the original functionality has continued to evolve and its popularity has consistently grown, becoming a fundamental tool for generating and increasing sales leads and empowering customers to submit bids online.
Andy Simpson, national sales operations manager, Lexus, said: “It is important for Lexus to remain a market leader with the latest innovations that benefit our customers and Manheim continues to provide us with these solutions.
“Being the first to market with Negotiate shows our commitment to new technologies that encourage customers to fully embrace the Lexus brand. Early adoption of this functionality means we can continue to evolve based on continued customer feedback and an ever changing market.”
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