Mazda is embracing smartphone technology to increase communication with fleet decision-makers and company car drivers.

Mazda's fleet-specific mobile phone website which went live this month, has been ‘right-sized' to make access and usage efficient more straight-forward.

In addition, Mazda is further expanding its communications with fleet customers by utilising LinkedIn and sponsoring the Fleet Academy

Michael Stewart, manager fleet and used car marketing at Mazda UK, said: "Technology and methods of communication are changing rapidly and the fleet-dedicated initiatives we are introducing enable two-way interaction with existing customers and prospects at times convenient to them and while they are on the move."

Stewart explained: "Few if any motor manufacturers have a dedicated fleet site that has been specifically designed for smartphone use. Most sites are not designed for mobile phone use and many use incompatible technology.

"We already use electronic methods of communication such as e-mail to interact with our corporate customers and in turn they use similar ways to contact Mazda. As many of the messages communicated are accessed via a smartphone, we felt it was vital to provide our customers with a dedicated mobile site designed to make interacting with Mazda even easier."

More articles on: