Jaguar Land Rover aims to boost fleet sales by up to 25%

By Fleet News

9 December 2014

Jaguar Land Rover has announced an enhanced global fleet and business sales strategy, to help the company achieve a significant increase in fleet sales by 2020.

At the heart of this enhanced approach are the Jaguar XE and Land Rover Discovery Sport – the most business-friendly models ever to be launched by Jaguar and Land Rover.

Entering new segments in 2015, the company hopes these two models will put Jaguar Land Rover onto more fleet and business choice lists than ever.

The company's fleet launch strategy for XE appears to be proving successful, with residual values for the new car beating those from premium rivals including BMW's 3 Series.

The company is also investing in Jaguar Land Rover’s global fleet and business presence. The global Jaguar Land Rover retailer network is intended to grow from 2,600 across 180 countries at present to over 3,300 by 2020, while specialist fleet and business centres will account for 20 to 25 per cent of total volume.

Mirroring this will be a joint portfolio fleet and business sales approach, with corporate sales teams visiting clients as one collective brand, offering both Jaguar and Land Rover products. In line with this commitment Jaguar Land Rover aims to increase global fleet sales from 16 per cent to circa 25 per cent of total volume.

Jaguar Land Rover has also invested in its digital marketing with a new international fleet and business website.

Ken Forbes, Jaguar Land Rover global fleet and business sales director, said: “This is the biggest, most important global fleet and business strategy we have ever implemented. It is crucial in order for JLR to grow, as it will see us build on the incredible renaissance of the last six years, most of which has been focused on retail sales. The new Jaguar XE and Land Rover Discovery Sport further balance our product portfolio – and they will drive our global fleet and business sales across the world.

“We certainly won’t be applying a one-size-fits-all strategy to our markets, though. We will plant the best parts of our fleet sales business approach across markets. We have the expertise and the product to get it right.”