One in 10 (9%) drivers admitted to taking a ‘selfie’ while driving in the last month, research from the Institute of Advanced Motoring (IAM) suggests.
This increases to 15% of young drivers aged 18-24 and 19% of 25-35 year olds.
Women are less selfie obsessed than men, with just 5% of female drivers citing they have taken a selfie while driving compared to 12% of men.
The new research from the Institute of Advanced Motorists (IAM) reveals the shocking extent to which drivers use their phones and tablets to take selfies, make video calls and watch videos while driving, after asking 500 drivers how they use their smartphones and tablets in the car.
The IAM research also reveals that 8% of drivers admitted to driving while using a video-calling application such as FaceTime and Skype to make and receive video calls, rising to 16% among 18 to 24 year olds.
An IAM study in 2012 showed that using a smartphone while driving is more dangerous than driving at the legal alcohol limit or when using cannabis.
Drivers have much slower reaction times, difficulty staying in the same lane and are less able to adapt to even slowly changing circumstances.
IAM’s chief executive officer Sarah Sillars said: “Everyone knows how dangerous using a smartphone or tablet is while driving. That’s why it’s shocking to see new trends like taking selfies and making video calls becoming common practice.
“Safe driving is everyone’s responsibility and more must be done to catch drivers using these devices dangerously by increasing the fines and points for smartphone and tablet use at the wheel – there is simply no excuse.
“Campaigns must also be introduced that raise awareness of the prevalence of the issue in society and make this behaviour socially unacceptable as drink-driving”.
Other findings include:
- 7% of drivers admit to watching videos and stream catch-up television on the road, rising to 13 per cent of drivers aged 18-24 and 15 per cent of 25-32 year olds.
- 18% of drivers have accessed the internet using their smartphone or tablet, rising to 27% of drivers aged 18-24 and 34% of drivers aged 25-34.
Despite this, the number of drivers given penalty points for using a smartphone at the wheel fell by more than 40% in 2014.
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Gareth has more than 20 years’ experience as a journalist having started his career in local newspapers in the 1990s. Prior to joining Fleet News in 2008, he worked in the public sector as a media advisor and is currently news editor at Fleet News.
Andy Titterton - 23/07/2015 12:27
'One in 10 (9%) drivers admitted to taking a ‘selfie’ while driving in the last month, research from the Institute of Advanced Motoring (IAM) suggests.' I propose that 9 out of 10 drivers reading this are thinking that the IAM ought to be doing more for their members rather than quoting figures that they may have plucked out of the air. What a load of rubbish!