RAM Tracking has been awarded the highest ‘Gold’ level accreditation for customer excellence by Investor in Customers (IIC) - for a third time.

The telematics firm - which provides GPS tracking software to businesses with commercial vehicles – has not been complacent since its last assessment putting in place a number of measures in direct response to customer and staff feedback.

Indeed, the business has seen a 100% rise in responses to the survey, direct evidence that the business listens and that customers fuel its innovation and drive.

The 'Gold Standard' rating is a fantastic result for the business, which received two of the highest ‘Exceptional' accreditations in the previous 18 months.

It says that seeing customer needs as something to exceed is at the heart of this continued success and shows that the provider is constantly looking to enhance processes and services to satisfy this core requirement. It is also testament to the firm’s ongoing commitment to listen and respond to customer feedback, it said.

In terms of enhancing its operations internally, RAM Tracking has honed-in on its training and account management proactively contacting customers providing them with bespoke training on aspects of the system their business will directly benefit from.

By learning from some of the world’s most influential businesses and leaders, such as SalesForce, Zappos and Tony Robbins – it has allowed RAM Tracking to emulate similar successful philosophies and strategies as well as innovating from within through their own customer feedback on new potential process improvements, it said. This has proved invaluable to the business in order to continue delivering amazing customer service levels, as well as looking at new, fun and quirky ways to delight customers.

Chris McClellan, CEO at RAM Tracking, said: “Every stage of this process helps benefit our business and we are never complacent but instead are always striving to do better.

“The latest 2017 listing is an incredible achievement and testament to our employees and customers, who are at the heart of everything we do.

“Today more than ever is the age of the customer by engaging with IIC, it allows customers to have a direct voice within our business helping to shape the future of our products and processes. Every day we strive to wow our customers and be a pioneer in this field.

Danny Pickering, director at Smile Customer Experience, who facilitated the assessment on behalf of IIC, said: “RAM Tracking have once again demonstrated their commitment to putting customers at the centre of the business.

“The increase in the number of responses they received to the survey as part of the IIC assessment is evidence of the work that the directors, senior management and employees place on engaging with their customers.

“Many customers waived their anonymity allowing RAM to continue to gain valuable insights into how they can continue to implement further innovative improvements to the customer experience. Well done and we look forward to continuing to work with such a progressive business.”

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