Aston Barclay chooses Cap HPI as data partner

Aston Barclay has appointed automotive data experts Cap HPI to exclusively handle its vehicle data requirement.

Aston Barclay has centres in Chelmsford, Prees Heath in Shropshire and Westbury in Wiltshire, an LCV centre in Leeds together with super centres at Donington Park and its latest at Wakefield, a new 78,000 sqft super centre which opened in January this year.

The new site hosts 15 dealer and fleet auctions per month and has the capacity to sell 50,000 used vehicles annually, contributing to Aston Barclay’s plan of doubling its group sales volume to 160,000 vehicles by 2022.

Built on an 18-acre site close to the M1, M62 and A1, the new super centre features two glass-fronted auction halls, interactive screens and artificial intelligence.

Cap HPI will be providing data powering all of Aston Barclay’s auction sites and super centres.

Neil Hodson, CEO of Aston Barclay said: “We chose to partner with Cap HPI, because of a shared commitment to innovation and their comprehensive data coverage and accuracy.

“Our business model recognises the need to combine a range of digital remarketing services in addition to physical auction, providing a flexible, personal approach.

“It requires ongoing investment in our people, facilities, IT infrastructure and services to provide our customers with the necessary product range and routes to market.

“As such data accuracy remains of paramount importance to us as a business and is the foundation of the service we provide to our customers across the UK.

“Working with Cap HPI we are gaining access to accurate, more comprehensive vehicle data than we’ve ever had access to before allowing us to provide consistent data to customers who want to be safe in the knowledge that the information they are basing their purchases on is accurate, complete and totally reliable.”

Sadia Azam, strategic account manager at Cap HPI, added: “At such a key period of growth and expansion for Aston Barclay, the decision to appoint Cap HPI is a reflection of our collaborative approach and ongoing demonstration of adding value for our customers.”