BCA strikes remarketing deal with Group 1 Automotive

Group 1 Automotive has signed a new and exclusive deal with BCA to support its used car programme.

The deal, which went to tender, will see up to 20,000 vehicles a year sold at BCA Blackbushe, BCA London and BCA Bedford with sales every Friday, Thursday and Monday respectively.

All vehicles are pre-sale prepared and all eligible cars will be offered under the BCA Assured scheme.  The programme will officially launch on Monday, January 13, 2020.

Made up of multiple dealership groups, Group 1 Automotive offers prestige vehicles from manufacturers like Audi, BMW and Jaguar to lifestyle vehicles from the likes of Kia, Seat and Skoda.

With dealerships operating across the East and the South East of England, Group 1 Automotive operates brands including Barons and Chandlers, Think Ford, Beadles and Advantage Cars.

Russell Barber, group disposals manager at Group 1 Automotive, said: “The BCA business model is unique in its breadth of services across the supply chain and offers the scale and flexibility we need to support our ambitious used car programme. 

“BCA provides a compelling customer service offering and creates efficiencies across the range of remarketing, logistics, preparation and inventory management services it delivers, bringing economies of scale and generating real value.”

Adam Lish, head of new business Dealer UK at BCA, added: “We are delighted that BCA has been awarded an exclusive remarketing partnership with Group 1 Automotive following a rigorous tender process.  This significant business win will deliver a superb selection of high quality used vehicles for our buyers. 

“In partnership with Group 1 Automotive we have put in place an innovative remarketing programme that blends physical and online channels to deliver the best possible buying power.”

The past 12 months have seen sustained investment in decision intelligence services and new digital technology, to make it easier than ever to do business with BCA.

It continues to see ‘exceptional’ usage of the BCA Buyer app, designed to make it easier for customers to locate and never miss the vehicles that they’re interested in.

Since launching 12 months ago, over 10,000 unique users now make use of the BCA Buyer app and more than 50% of active buyers have used it.