Reflex Vehicle Hire has launched a range of enhanced services, including a new online booking service, as part of a major redesign of its website.

Customers can now use an online booking tool to choose a car or commercial vehicle and specify it to their exact requirements.

Reflex Vehicle Hire says the website offers thousands of permutations to meet the needs of fleet customers in every industry sector, ranging from utilities to construction.

Once customers select a car, van, 4x4 or personnel carrier, they can then choose a brand and model, before browsing vehicle-specific options, ranging from racking and lighting to tow bars and electrical systems.

Customers can also choose options from Reflex Vehicle Hire’s modular safety service, Driive with Reflex, which provides vehicle tracking, dashcams and third-party data monitoring.

The vehicle booking service is just one part of a major investment in web-based support for customers, who can also register a vehicle defect requiring repair or request a vehicle service, including support from a mobile technician, it said.

Lisa Spong, sales director of Reflex Vehicle Hire, explained: “As part of our ongoing commitment to industry-leading levels of customer service, we worked closely with fleets to develop a detailed understanding of how the website could be developed to enhance the services we provide.

“By working in partnership with customers, we have used their insights to create a value-added online resource that offers an industry-leading hub for vehicle services and fleet information.

“We will continue to work with customers to develop the website in future to ensure it continues to offer the best service to the market.”

The new website includes a dedicated vehicle sales section, where ex-hire vehicles are offered directly to the trade. This includes a customer hub for trade buyers, where they can reserve vehicles, manage orders and gain insights on future offers.