TTC Group predicts road safety ‘personalisation’ for fleets

A growing interest from customers around what they could do with individual driving data has been vastly accelerated in light of the Covid-19 pandemic, says the TTC Group.

In fact, TTC Group’s chief executive officer, Jim Kirkwood, claims that "the road safety sector is on the cusp of real business change”.

Kirkwood’s prediction comes in the wake of the latest road safety statistics from the Department for Transport’s (DfT) showing that road deaths have plateaued over the past 10 years.

There were 1,748 people killed on the roads in Great Britain last year; in 2012 some 1,754 people were killed. 

The Government statistics suggest 76 people were killed or seriously injured on Great Britain's roads every day in 2019, on average.

Kirkwood said: “Today, data from multiple sources, including tracking and telematics data, dashcam footage, parking charges and speeding offences is all available. However, amalgamating that information into something coherent and meaningful is the next step in road safety.

“What we are now potentially entering is an era of automation, artificial intelligence and connectivity which integrates existing data sources effectively and from it interprets meaningful and valuable insights to deliver road safety, risk management and other benefits.”

Technology alone will not make the necessary improvements to road safety, says TTC Group. Instead, it believes that safety conscious business cultures in combination with technology will achieve the greatest results.

Kirkwood explained: “Road safety, I am certain, is one of those areas where through the deployment of technology and the adoption of new ways of thinking there can be huge benefits with regards compliance, health and safety, and commercial opportunities.”

Kirkwood spoke to Fleet News earlier this year about his ambitions for TTC Group following its acquisition of Licence Bureau. Read more here.