Businesses urged to play their part in global plan to cut road risk

Driving for Better Business is calling on UK businesses to play their part in a new road safety initiative launched by the World Health Organisation (WHO) and the United Nations (UN).

The Decade of Action on Road Safety 2021-2030 has a target of preventing at least 50% of the current level of road traffic deaths and injuries by 2030.

“Businesses and industries of all sizes and sectors can, and do, contribute significantly, through rigorous management of fleets, positive influence on employees and procurement and contracting standards that clearly demonstrate a commitment to safer use of the roads,” says Simon Turner (pictured), campaign manager for Driving for Better Business.

Driving for Better Business has outlined ways in which companies can set expectations of their suppliers:

• Specify vehicle safety levels (including for powered two-wheelers) for vehicle fleets that are used in carrying out procured services;
• Require that transport drivers, including those using powered two-wheelers and other motorised personal mobility devices, have undergone user training;
• Expect suppliers to perform road safety performance self-monitoring and reporting; and
• Set standards for scheduling and planning procured driving operations and practices to manage driver fatigue, driver distractions, use of low-risk roads, use of lower risk vehicles, and improved times for travel.  

“Global action on reducing road risk needs leaders who recognise that effective management of people is central to the success of any organisation – and can yield significant benefits in terms of business performance, cost efficiency and staff wellbeing,” added Turner. “When it comes to driving for work, it’s not just about management of drivers, but anyone whose role may impact upon the driver such as line managers, work schedulers, vehicle engineers and suppliers.”