Avis Budget Group has appointed Keith Rankin as its president of the international region, covering Europe, the Middle East, Africa, Asia, Australia and New Zealand.

Rankin was chief executive for the automotive division at Barloworld in South Africa, a licensee partner of Avis Budget Group.

Rankin said: “My journey with Avis Budget Group started over 20 years ago, and I’m delighted to be joining in this new role at such an exciting time.

“The world of mobility is changing, heightened by advancing technology and the consumer need for a more on-demand and personalised experience.

“Across the International region – and globally – we are transforming as a business to not only be a part of this shift, but to be a leading voice in the future of mobility.

“We’re making the overall customer journey more transparent, convenient, personalised and seamless.

“From our Avis and Zipcar mobile apps to connected cars and new offers and processes, we’re focused on providing mobility on-demand where and when you need it. I’m thrilled to be a part of the Group as we continue to make these innovations a reality.”

Avis said Rankin brings experience that will help the company digitise its business and mobility plans.

Last year, Avis Budget Group added 11,000 Peugeot, Citroen and DS vehicles to its European connected car rental fleet.

The company says connected cars provide customers with an enhanced and more personalised experience, as well as generating operational and fleet management efficiencies. 

Globally, Avis Budget Group has more than 100,000 connected cars and has committed to operating a fully connected global fleet by 2020.

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